I never started out to create my own label, at least full-time anyway.

It all started when I was working full-time as a womenswear designer for one of the biggest department stores in Australia.

I’ll be honest, it was a fast-paced, stressful environment. And yes, there were definitely some ‘Devil-wears-Prada’ moments. I was leaving home at 7am and coming home at 7.30pm, spending around 3 hours commuting on public transport in and out of the city.