About
Veronica Tucker the Label is more than just a brand - it's a commitment to creating a positive impact in the fashion world through education. here for the fashion lovers, creative mums, and DIY experts
Meet Veronica Tucker, a passionate fashion designer dedicated to championing sustainable and ethical practices in the industry.
The brand's story originates from Veronica's realisation of the detrimental effects of fast fashion on our planet and its workers while working as a Womenswear designer within the fashion industry. Motivated to drive change, she embraced the concept of slow fashion - a movement that values who makes our clothing and how it’s made.
At Veronica Tucker the Label, each sewing pattern is a testament to Veronica's dedication to creating thoughtful and enduring fashion pieces. From essential blouses to show-stopping dresses, every pattern is meticulously designed to empower modern makers to construct their sustainable wardrobe with pride.
Beyond offering stylish patterns, Veronica's brand also serves as a platform for educating sewing enthusiasts on the significance of making mindful fashion choices.
By advocating for conscious clothing production,
Veronica Tucker the Label aims to inspire individuals to adopt slow fashion as a lifestyle choice and learn more about making informed choices as a consumer.
Embark with us on this transformative journey towards a more sustainable future, stitch by stitch, with Veronica Tucker the Label. Let's sew the seeds of change together!
How I Started My Slow Fashion Label
Inever started out to create my own label, at least full-time anyway.
It all started when I was working full-time as a womenswear designer for one of the biggest department stores in Australia.
I’ll be honest, it was a fast-paced, stressful environment. And yes, there were definitely some ‘Devil-wears-Prada’ moments. I was leaving home at 7am and coming home at 7.30pm, spending around 3 hours commuting on public transport in and out of the city.
