Veronica is the founder of her namesake slow fashion label based in Melbourne, Australia.

After graduating from an Advanced Diploma in Fashion Design and Technology in 2011, she went on to intern with WGSN before she moved up the Womenswear design ranks within the fashion industry in both designer and textile designer roles.

It all began with the pure joy she found in creating her own bespoke pieces in her home sewing room after work and on the weekend. 

However she grew uncomfortable working at a fast fashion label the more she educated herself on sustainability and ethical manufacturing. So in March 2020 she decided to quit her fast fashion job to go full time on her passion for slow and sustainable fashion. 

From designing and pattern-making, to sourcing fabrics and trims, to online graphic design and marketing, Veronica work on all aspects of the label. 

As of August 2022, Veronica has started created her own sewing patterns for at-home budding designers!

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with the Audrey release coming soon i’m interested to know, will this be the first time you’ve tried shirring?
matching the Astro Flash case with my designs 🙊 @thedairy
the Hera set 🕊️ by @manda.maker
it’s been so nice to have a little break before the final sprint of getting the Audrey pattern out into the world! i’m excited to get back into the studio next week and make final adjustments and plan out/film the video tutorial for you
see you soon, little studio! 🫶🏼 off on a little family adventure for the next week. i really need some travel back in my veins and some fuel back in the creative tank 👏🏼 as we’re finally feeling like we’re emerging from the baby bu
The Hazel pattern 🫶🏼 in all her gathered glory
i’m thinking once i release my next pattern that i’ll take a little break until i release another what i really want to do is go back though all my patterns and make more versions for my own wardrobe but also show you some hacks and fitt